ECONOMIC BREAKDOWN OF GENERATED VALUE
CRM SALES REVENUE
CONVERTED 33.3%
€ 560,00
7 sales on 22 leads x € 80
DISCOUNT CTA SALES ESTIMATE
CONVERTED 12.5%
€ 1.280,00
16 sales on 128 clicks x € 80
DIRECT CONTACTS ESTIMATED VALUE
CALCULATED
€ 720,00
Site, Tel, WhatsApp
LEAD DATABASE ASSET VALUE
CPL € 20,00
€ 300,00
15 unconverted hot leads
BRAND AWARENESS VALUE (VIDEO)
GUARANTEED
€ 541,38
18.046 completed views @ € 0.03
CAMPAIGN ROI AND PERFORMANCE ANALYSIS
Expense Today (Investment):
€ 2.359,20
Total Estimated Revenue:
€ 2.560,00
Overall Campaign Value:
€ 3.401,38
RETURN ON INVESTMENT (ROI)
+44,2%
Including Lead Database value
Methodological Note: Performance compares the company's overall investment (fixed cost per click and retail value of given products) with generated or estimated revenue.
Investment calculation is highly prudential, as prizes are counted at retail value. The industrial cost is much lower. Evaluating ROI at full retail ensures worst-case scenario sustainability.
Finally, the analysis excludes the media value of the over 18.046 guaranteed complete views of the corporate video spot (estimated value of an additional € 541,38). Being a protected ecosystem with 100% verified human users, all data is real and completely free from budget theft caused by BOTs or ghost clicks, typical of traditional social networks.