How to drive customers to your physical store: the strategy to beat e-commerce

City center streets are emptying and shopping malls are losing footfall. For retail business owners, the biggest challenge today is just one: how to attract the attention of local customers when everyone prefers to shop online from their couch? Many merchants try to react by printing flyers or paying for sponsored posts on social media, but they only get virtual "Likes", wasting budget without generating real foot traffic in the store.

The failure of classic discounts and promotions

If you try to attract people by offering the classic "20% Off", you clash with a wall of indifference. The modern consumer is used to seeing discounts everywhere online, often much more aggressive ones. Promoting a simple price drop does not generate the necessary interest to push a potential customer to cross the threshold of your store. You are devaluing your merchandise without getting the most precious resource in return: the real attention of the audience.

The Adprodex model: attention as true currency

To compete today, you must offer a different experience. Adprodex allows you to do this through the Tyche App, leveraging geolocated Gamification. The basic principle is absolute visibility: put some of your best products up for grabs. The thrill of the game and the desire to win become the perfect engine to push thousands of potential customers to focus on your brand and your communication.

Guaranteed visibility, virality and in-store tracking

The platform doesn't promise you fake massive crowds, but it guarantees real advertising and qualified contacts. Here is how the ecosystem works:

The Video Spot (Mandatory Attention)

Before being able to try their luck by winning your products, thousands of local users are forced to watch your store's video spot for 12 full seconds, without distractions. This creates a strong memory of your brand. You are paying for pure visibility, viewed entirely and 100% guaranteed.

Win Tracking and Cross-Selling

The winning mechanism is random and based on the item's value (e.g. 1 win every 1,000 or 10,000 plays, you decide). When the lucky user wins the product, they physically come to your store and you certify the payment of the won product by entering a secret PIN on their smartphone. Caught up in the euphoria of the moment, this user is extremely likely to purchase other related items before leaving.

The Viral Effect on Social Media

There is an invaluable added value. Nowadays, the very first thing a user does when they win (whether it's a pair of sneakers, an accessory or a dinner) is to publish and brag about it on their social profiles, triggering genuine and free word-of-mouth for your business.

Recovery with dedicated CTA

What happens to all the users who play but do not win? At the end of the game they immediately view a Call To Action, offering them a discount decided by you (e.g. 15% or 30%) to purchase the product right away.

Wishlist and Real Contacts

Users who like your products can save them by clicking the "heart" (Wishlist). To these users we offer a further targeted option: "Would you like to receive a special quote dedicated to you?". Upon acceptance, we will send you their real name and references to contact them and finalize the sale.