How to bring clients to the dealership: give away a car and beat the market

In the Automotive sector, brands and dealerships spend tens of thousands of euros on advertising to get "Leads" who often don't answer the phone or don't show up in the showroom. How do you bring real clients to the dealership? The solution is not to chase cold contacts, but to create an unprecedented media event: put a real, "turnkey" car up for grabs, and let the clients line up to enter your showroom.

The failure of traditional campaigns and fake Leads

Today, asking a user to fill out an online form for a Test Drive produces a very low "Show Rate" (physical appearance rate). The acquisition cost continues to rise and the showrooms remain empty. The goal of a local Dealer or a National Manufacturer is not to collect unusable email addresses, but to generate real physical traffic of people interested in purchasing or test driving the vehicle.

The Adprodex model: Put a "Turnkey" car up for grabs

To beat the market, you must offer the impossible. Adprodex, through the Tyche App, allows you to leverage geolocated Gamification by putting a real car up for grabs. The golden rule to unleash public clamor is the "Turnkey" formula: the vehicle is offered with ownership transfer paid and 3 days of insurance included. The user walks into the dealership and drives out with the car in their name, at zero cost. This level of transparency generates absolute trust and unprecedented viral Hype, applicable both to a local Dealer and to a Manufacturer for the national launch of a new model.

The Math of the system: high value, protected budget

How can a company give away a car without taking a loss? The answer is in the mathematical heart of Adprodex: the win percentage is inversely proportional to the value of the product. If the car has a commercial value of 10,000€, the system can be set with a probability of 1 win out of 999,900 plays (the win is totally random). This means that, statistically, your Brand will have cashed in hundreds of thousands of guaranteed views and profiled contacts before awarding the prize. Your advertising budget is 100% mathematically protected.

What your Automotive Brand gets

The platform doesn't deliver lists of non-existent numbers, but guarantees certified exposure. Here is the ecosystem in action:

Video Spots viewed at 100% (Total attention flow)

Before being able to try their luck to win the car (or secondary prizes like a "Test Drive Weekend"), users are forced to watch the video spot for 12 full seconds, without distractions. Added to this is the reading of the car sheet (with a 4-image slider) and the gaming phase, guaranteeing your brand a total attention flow of over 45/50 seconds. It is the perfect time to show the design of the new model, the interior finishes, and the performance.

Tracking physical entries and immediate Test Drives

The winning mechanism physically brings the lucky ones inside your showroom to collect the prize. You certify their arrival by entering a secret PIN on their smartphone. When potential clients are physically there, they are in the perfect condition to be won over: it is the ideal time for your consultants to propose an immediate on-road Test Drive or show offers on guaranteed used cars.

Organic Viral Effect of National proportions

Winning a car, or even just the real possibility of doing so, generates uncontrollable word-of-mouth. The media clamor of a user winning a car on the App and publishing the photo from your showroom turns into the largest and freest marketing campaign your company could ever desire.

Profiled Lead Generation (The Wishlist)

What happens to the hundreds of thousands of people who do not win? You get an invaluable database. Users immediately receive a Call To Action with a dedicated advantage (e.g. priority Test Drive booking or extra discount on purchase). Furthermore, if they save the model by clicking the "heart" (Wishlist), the system offers them the possibility to receive a special quote: only upon their explicit acceptance, we will provide you with a list of real names. It is the ultimate resource to fill your salespeople's agenda.