Observatory ADPRODEX
European data, numbers, and macro-trends on ad fraud, the impact of bots, and the attention economy.
The hidden cost of fake clicks in Europe
An aggregate analysis of the impact of bots on SME budgets in 2026.
Read the report →The Voluntary Attention Economy
Why a voluntarily watched ad converts 10 times more than a banner.
Read the report →Sustainability and Local Growth
The gap between big tech and local proximity businesses.
Read the report →Global Dashboard: Bot Impact (2015-2025)
The ten-year aggregated overview of global financial damages caused by fraudulent traffic and the specific breakdown of Invalid Traffic rates in our 5 target European markets.
Decade Escalation of Global Damages
Source: Market aggregates (ANA/WhiteOps/Juniper/Adprodex)
2025 European Breakdown (Fake clicks)
Adprodex target markets - Consolidated data
Historical Archive & Adprodex Dossiers (2015-2025)
Adprodex's genesis comes from 10 years of analyzing the open ad ecosystem's collapse. Read our historical reports, year by year.
Adprodex Genesis: Physical Validation in a Closed Ecosystem
Consolidated 2025 data demonstrating that only a Closed Ecosystem can zero out programmatic fraud.
Report / December 2024Generative AI and human entropy
How new bots perfectly simulate human behavior, making software filters obsolete.
Analysis / November 2023The collapse of IP filters against VPNs
Data on click-farm evolution. 81 Billion in damages detected by Juniper Research.
Report / October 2022The lethal evolution to Residential Proxies
How botnets exploit infected home IPs to bypass datacenter checks.
Analysis / May 2021The Pandemic impact on Invalid Traffic (IVT)
The quantum leap of digital fraud. Bad Bots reach 27.7% of global traffic.
Report / November 2020The pandemic shock and unprotected budgets
Millions of SMEs turn to digital ads to survive, becoming perfect prey for fraud.
Analysis / September 2019Pre-pandemic Click-Farm consolidation
Global damage hits 35 Billion dollars. The industrialization of ad fraud.
Dossier / December 2017The advent of Super-Botnets (Methbot)
The first major operation generating 3 million dollars a day evading basic filters.
Base Research / December 2015The dawn of Bots and the illusion of web security
The beginning of historical monitoring. Damages at 'only' 6.3 Billion.