How to increase sales in your Optical Store by standing out from big franchises

In the Optical sector, independent stores often suffer from the competition of "2 for 1" offers from large chains and websites. How do you increase your optical store's sales without eating into your profit margins? Chasing the lowest price risks attracting an audience that will hardly choose a high-quality progressive lens or a designer frame. To stand out from the giants, the best approach is to physically bring people into your store by showing the true value of your products.

The limit of the price war

Filling the window with huge discount signs risks devaluing your professionalism. A client who enters only for the low price will hardly appreciate the value of an accurate eye exam or the technology of a custom anti-reflective lens. The goal of your optical store is to build loyalty among local clients willing to invest in the health of their eyes, choosing premium frames and quality lenses.

The Adprodex model: Gamification for Optical Stores

To get noticed and enhance your showcase, Adprodex allows you to leverage the Tyche App and geolocated Gamification. Instead of lowering prices for everyone, put your most attractive products up for grabs (e.g. the most exclusive Designer Frames or Sunglasses from major brands). These flagship products are shown to all local users on the App. The users' natural desire to win a valuable accessory brings the attention of thousands of residents directly to your brand, keeping the budget under control (the winning is random and calculated mathematically on the value of the prizes offered).

What your Optical Store gets

The platform doesn't provide you with useless clicks, but a certified advertising exposure that pushes people to walk through your center's doors. Here is the ecosystem in action:

Video Spots viewed at 100% (Total attention flow)

Before being able to try their luck to win your glasses, local users watch your optical store's video spot for 12 full seconds. Added to this is the reading of the sheet (with a 4-image slider to show the aesthetic details of the prize product) and the gaming phase. This guarantees your brand an attention flow of over 45/50 seconds: the ideal time to show your eye measurement equipment and the exclusive brands you carry.

Tracking physical entries and Lens Sales (Cross-Selling)

The winning mechanism physically brings the lucky ones inside your store to collect the frame or sunglasses. You certify their arrival by entering a secret PIN on their smartphone. When the client is in the store, happy about the win, you have the opportunity to complete the service: offer a vision check and propose the purchase of high-quality ophthalmic lenses (progressive, photochromic, or anti-blue light) to mount on the newly won glasses.

Organic Viral Effect in the area

New glasses transform a face, and it's an accessory that people love to show off. The first instinct of someone who wins a premium frame is to take a selfie and post it on their social profiles, tagging your optical center. This triggers a genuine and free word-of-mouth among their network of local contacts.

Lead Generation for Vision Checks (The Wishlist)

What happens to those who do not win the glasses? Users immediately receive a Call To Action with a dedicated advantage (e.g. "Free vision check and a 50€ bonus on progressive lenses"). Furthermore, if they save the products by clicking the "heart" (Wishlist), the system offers them the possibility to request a special quote: only upon their explicit acceptance, we will provide you with a list of real names to invite new clients to get a check-up at your store.