Ecosystem Step 3

Pure Adrenaline.
The Impulse Purchase.

What happens if the user doesn't win? The excitement of the challenge is at its peak, desire is still alive. It's the perfect moment to push the purchase through a hot offer.

Communicating the Outcome

Immediately after the game, the system notifies the outcome. If the user lost, the message is designed to turn disappointment into an immediate opportunity: "Too bad, you didn't win. But we're offering you a discounted purchase".

Buy Now with Discount

The primary Call To Action is a percentage discount (set by the Company). Since the user clearly likes the product — they just played to win it — the propensity, the impulse to want it, is tangible.

Plan B

The Contact Bounce

If the user doesn't use the discount and chooses "Try Again Tomorrow", they are returned to the Cinema Page. The spot will be blocked (they've already seen it today), but your direct contacts will be unlocked: Phone, WhatsApp and Website. Now they can contact you freely.

Applied Behavioral Psychology

In the Heat of the Moment The offer appears exactly in the millisecond after the game ends, when attention on your brand is at its peak.

Consolation Prize The user doesn't feel like a "customer", but a player who has just received an exclusive advantage.

Double Conversion Either you sell through impulse, or you generate direct traffic thanks to the finally-unlocked social and phone buttons.

What happens to those who don't buy but save the product? Discover the Wishlist.

Step 4: Wishlist & CRM Back to the Showcase

Pure Adrenaline. The Impulse Purchase.